Cookie Policy
Last updated: June 2026
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and provide a better experience.
We use cookies and similar technologies (such as local storage and session storage) on the Applaa platform and website.
2. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to work. They enable core functions such as account login, session management and security. They cannot be disabled.
Examples: authentication tokens, session cookies, CSRF protection
Functional Cookies
These cookies remember your preferences and settings to provide a more personalised experience, such as your region, language or theme.
Examples: region preference, cookie consent choice, UI preferences
Analytics Cookies
These cookies help us understand how visitors use the platform so we can improve it. All analytics data is anonymised — we cannot identify individual users.
Provider: Google Analytics (anonymised) · Data: pages visited, time on site, device type
Marketing Cookies
These cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. They are only set with your consent.
Examples: Google Ads, Meta Pixel (only if consent is given)
3. Cookie Table
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| sb-access-token | Necessary | User authentication session | Session |
| applaa_region_dismissed | Functional | Remembers your country/region selection | Persistent |
| applaa_cookie_consent | Functional | Stores your cookie consent choices | Persistent |
| _ga | Analytics | Google Analytics — distinguishes users | 2 years |
| _gid | Analytics | Google Analytics — identifies session | 24 hours |
| _fbp | Marketing | Meta Pixel — ad tracking (consent only) | 3 months |
4. Your Cookie Choices
When you first visit Applaa, you will be shown a cookie banner where you can choose to Accept All, Reject All, or manage your preferences for each category individually.
You can change your cookie preferences at any time by clearing your browser's local storage or by contacting us at privacy@applaa.com.
You can also control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Applaa platform.
5. Third-Party Cookies
Some cookies are set by third-party services we use. These third parties have their own privacy and cookie policies:
6. Children and Cookies
We do not set marketing or tracking cookies for users we know to be children. Analytics cookies used for child users are fully anonymised and cannot be used to identify individual children.
7. Changes to This Policy
We may update this Cookie Policy from time to time. We will notify you of significant changes via the cookie consent banner or by notice on the platform.
8. Contact
For any questions about cookies or this policy:
privacy@applaa.com
Applaa Ltd · Company No. 16787669 · Registered in England and Wales